{"id":426,"date":"2022-07-22T10:00:10","date_gmt":"2022-07-22T08:00:10","guid":{"rendered":"https:\/\/thebespokecmo.com\/?page_id=426"},"modified":"2025-07-17T15:03:32","modified_gmt":"2025-07-17T13:03:32","slug":"blog","status":"publish","type":"page","link":"https:\/\/thebespokecmo.com\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_3976049e height_custom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\">The Bespoke Blog<\/h1>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator us_custom_dbd40f47 has_text_color size_custom with_line width_default thick_4 style_solid color_text align_center\" style=\"height:5px\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_custom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><form class=\"w-filter state_desktop us_custom_eb849559 layout_hor items_1 style_switch_default align_center show_on_hover hide_item_title\" action onsubmit=\"return false;\" onclick='return {&quot;assignedGrid&quot;:&quot;&quot;,&quot;filterPrefix&quot;:&quot;filter&quot;,&quot;hideDisabledValues&quot;:false,&quot;layout&quot;:&quot;hor&quot;,&quot;mobileWidth&quot;:600,&quot;gridNotFoundMessage&quot;:&quot;Nothing to filter. Add a suitable Grid to this page.&quot;}'><div class=\"w-filter-list\"><div class=\"w-filter-list-title\">Filters<\/div><button class=\"w-filter-list-closer\" title=\"Close\"><\/button><div class=\"w-filter-item\" data-source=\"tax|category\" data-ui_type=\"radio\"><button class=\"w-filter-item-title\">Category<span><\/span><\/button><a class=\"w-filter-item-reset\" href=\"#\" title=\"Reset\"><span>Reset<\/span><\/a><div class=\"w-filter-item-values\" data-maxheight=\"40vh\" style=\"max-height:40vh\"><div class=\"w-filter-item-value selected\"><label><input class=\"screen-reader-text\" type=\"radio\" value=\"*\" name=\"filter_category\" checked='checked'><span class=\"w-form-radio\"><\/span><span class=\"w-filter-item-value-label\">All<\/span><\/label><\/div><div class=\"w-filter-item-value\" data-item-amount=\"2\"><label><input class=\"screen-reader-text\" type=\"radio\" value=\"blog-and-news\" name=\"filter_category\"><span class=\"w-form-radio\"><\/span><span class=\"w-filter-item-value-label\">Blog and News<\/span><\/label><\/div><\/div><\/div><\/div><div class=\"w-filter-list-panel\"><button class=\"w-btn us-btn-style_1\"><span class=\"w-btn-label\">Apply<\/span><\/button><\/div><style>@media( max-width:600px ){.w-filter.state_desktop .w-filter-list,.w-filter-item-title>span{display:none}.w-filter-opener{display:inline-block}}<\/style><button class=\"w-filter-opener\"><span>Filters<\/span><\/button><div class=\"w-filter-json-filters-args hidden\" onclick='return {&quot;taxonomies_query_args&quot;:{&quot;tax|category&quot;:{&quot;blog-and-news&quot;:{&quot;fields&quot;:&quot;ids&quot;,&quot;nopaging&quot;:true,&quot;post_status&quot;:[&quot;publish&quot;,&quot;mapped&quot;,&quot;needs_update&quot;,&quot;inherit&quot;],&quot;post_type&quot;:&quot;post&quot;,&quot;posts_per_page&quot;:1,&quot;suppress_filters&quot;:true,&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:&quot;blog-and-news&quot;}]}}}}'><\/div><\/form><div class=\"w-separator size_custom\" style=\"height:80px\"><\/div><div class=\"w-grid type_grid layout_218 cols_3 overflow_hidden with_css_animation\" id=\"us_grid_1\" data-filterable=\"true\"><style>#us_grid_1 .w-grid-item{padding:48px}#us_grid_1 .w-grid-list{margin:-48px -48px 48px}.w-grid + #us_grid_1 .w-grid-list,.w-grid-none + #us_grid_1 .w-grid-list{margin-top:48px}@media (max-width:899px){#us_grid_1 .w-grid-item{width:50%}}@media (max-width:599px){#us_grid_1 .w-grid-list{margin:0}#us_grid_1 .w-grid-item{width:100%;padding:0;margin-bottom:48px}}.layout_218 .w-grid-item-h{}.layout_218 .usg_post_image_1{margin-bottom:24px!important}.layout_218 .usg_post_content_1{padding-bottom:40px!important}.layout_218 .usg_text_1{color:#FB6651!important}.layout_218 .usg_post_title_2{color:#000000!important;font-size:24px!important;margin-bottom:24px!important}.layout_218 .usg_image_1{max-width:150px!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item us_animate_afb size_1x1 post-436 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-and-news\" data-id=\"436\" style=\"animation-delay:0s\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 has_ratio\"><div style=\"padding-bottom:75%\"><\/div><a href=\"https:\/\/thebespokecmo.com\/en\/what-is-a-fractional-chief-marketing-officer\/\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"What is a Fractional Chief Marketing Officer?\"><img width=\"2560\" height=\"1707\" src=\"https:\/\/thebespokecmo.com\/wp-content\/uploads\/2022\/11\/M_Fractional-CMO_cose_The-Bespoke-CMO-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/thebespokecmo.com\/wp-content\/uploads\/2022\/11\/M_Fractional-CMO_cose_The-Bespoke-CMO-scaled.jpg 2560w, https:\/\/thebespokecmo.com\/wp-content\/uploads\/2022\/11\/M_Fractional-CMO_cose_The-Bespoke-CMO-300x200.jpg 300w, https:\/\/thebespokecmo.com\/wp-content\/uploads\/2022\/11\/M_Fractional-CMO_cose_The-Bespoke-CMO-1024x683.jpg 1024w, https:\/\/thebespokecmo.com\/wp-content\/uploads\/2022\/11\/M_Fractional-CMO_cose_The-Bespoke-CMO-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div><h2 class=\"w-post-elm post_title usg_post_title_2 entry-title color_link_inherit\"><a href=\"https:\/\/thebespokecmo.com\/en\/what-is-a-fractional-chief-marketing-officer\/\">What is a Fractional Chief Marketing Officer?<\/a><\/h2><div class=\"w-text usg_text_1 icon_atright\"><a href=\"https:\/\/thebespokecmo.com\/en\/what-is-a-fractional-chief-marketing-officer\/\" class=\"w-text-h\"><span class=\"w-text-value\">Leggi tutto<\/span><i class=\"far fa-arrow-right\"><\/i><\/a><\/div><div class=\"w-image usg_image_1 img_beskope\"><div class=\"w-image-h\"><img src=\"https:\/\/thebespokecmo.com\/wp-content\/uploads\/2022\/07\/Logo-The-Bespoke-CMO-Blu.svg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item us_animate_afb size_1x1 post-430 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-and-news\" data-id=\"430\" style=\"animation-delay:0.1s\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 has_ratio\"><div style=\"padding-bottom:75%\"><\/div><a href=\"https:\/\/thebespokecmo.com\/en\/human-behaviour-in-the-age-of-generation-alpha-4-questions-for-davide-etzi\/\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"Human behaviour in the age of Generation Alpha: 4 questions for Davide Etzi\"><img width=\"2560\" height=\"1707\" src=\"https:\/\/thebespokecmo.com\/wp-content\/uploads\/2022\/07\/The-Bespoke-CMO_Generazione-Alpha-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/thebespokecmo.com\/wp-content\/uploads\/2022\/07\/The-Bespoke-CMO_Generazione-Alpha-scaled.jpg 2560w, https:\/\/thebespokecmo.com\/wp-content\/uploads\/2022\/07\/The-Bespoke-CMO_Generazione-Alpha-300x200.jpg 300w, https:\/\/thebespokecmo.com\/wp-content\/uploads\/2022\/07\/The-Bespoke-CMO_Generazione-Alpha-1024x683.jpg 1024w, https:\/\/thebespokecmo.com\/wp-content\/uploads\/2022\/07\/The-Bespoke-CMO_Generazione-Alpha-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div><h2 class=\"w-post-elm post_title usg_post_title_2 entry-title color_link_inherit\"><a href=\"https:\/\/thebespokecmo.com\/en\/human-behaviour-in-the-age-of-generation-alpha-4-questions-for-davide-etzi\/\">Human behaviour in the age of Generation Alpha: 4 questions for Davide Etzi<\/a><\/h2><div class=\"w-text usg_text_1 icon_atright\"><a href=\"https:\/\/thebespokecmo.com\/en\/human-behaviour-in-the-age-of-generation-alpha-4-questions-for-davide-etzi\/\" class=\"w-text-h\"><span class=\"w-text-value\">Leggi tutto<\/span><i class=\"far fa-arrow-right\"><\/i><\/a><\/div><div class=\"w-image usg_image_1 img_beskope\"><div class=\"w-image-h\"><img src=\"https:\/\/thebespokecmo.com\/wp-content\/uploads\/2022\/07\/Logo-The-Bespoke-CMO-Blu.svg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n<\/div><div class=\"w-grid-preloader\"><div class=\"g-preloader type_1\">\r\n\t<div><\/div>\r\n<\/div>\r\n<\/div>\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;ajax_url&quot;:&quot;https:\\\/\\\/thebespokecmo.com\\\/wp-admin\\\/admin-ajax.php&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;ajax&quot;,&quot;permalink_url&quot;:&quot;https:\\\/\\\/thebespokecmo.com\\\/en\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/426\\\/&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;3&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:false,&quot;items_layout&quot;:&quot;218&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;afb&quot;,&quot;overriding_link&quot;:&quot;none&quot;,&quot;post_id&quot;:426,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;post&quot;],&quot;post_status&quot;:[&quot;publish&quot;,&quot;mapped&quot;,&quot;needs_update&quot;],&quot;posts_per_page&quot;:&quot;6&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_params&quot;:null,&quot;us_grid_index&quot;:1,&quot;_us_grid_post_type&quot;:&quot;post&quot;,&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Insights from a behavioural economist on how technology, psychology and new generations are reshaping the way we live, learn, and buy. &nbsp; Mark McCrindle defines Generation Alpha as the first generation entirely born in the 21st century \u2013 between 2010 and 2024 \u2013 shaped by technological convergence. This group considers technology not just an integral...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog | The Bespoke CMO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thebespokecmo.com\/en\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog | The Bespoke CMO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thebespokecmo.com\/en\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"The Bespoke CMO\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-17T13:03:32+00:00\" 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