Tailored to your business
The Bespoke CMO is a personalised Chief Marketing Officer service. Designed around your strategic and operational marketing activities, The Bespoke CMO supports you with a dedicated and committed resource.
Working with start-ups and SMEs (small and medium enterprises), the bespoke model provides strategic and structured leadership towards improving all your marketing activities.
Fractional, outsourced o part-time?
The Bespoke CMO
With a fractional CMO, The Bespoke CMO provides clients with the same skills and experience of a permanent executive, when a full-time commitment is not required. Whether for economic reasons or when activities are project based, you will benefit from the strategy, insight and professional soft skills of a CMO at a fraction of the cost.
Your fractional CMO will help your company grow more systematically, through the perfect combination of strategy and operations. With an agile and flexible approach adapted to the timely needs of the business, The Bespoke CMO will help you identify clear and measurable objectives through a shared vison, executed with special skills and pragmatism.
A TAILOR-MADE NETWORK MODEL
The Bespoke Network
The Bespoke Network is an international network of selected agencies formed over years of proven execution. Built from collaboration and mutual trust, The Bespoke Network continues to grow and further enrich the services we offer.
Together, the network carries the skills needed to support companies and professionals in the execution and delivery of special projects and activities. By sharing the management of activities, it is possible to offer a complete, professional and flexible service that is truly bespoke.
Are you an agency and are you interested in being part of the Bespoke Network? Let’s arrange a call to explore the possibilities!
Services
Choose the best service for your business
Are you part of a start-up and looking to define a marketing strategy that becomes operational in the short term? Does your company need support on a specific and well-defined marketing project? Do you have a small marketing team and need a boost towards achieving your business goals?
With the transparent sharing of resources and objectives, The Bespoke CMO will accompany you in realising your objectives through a robust marketing strategy, project management, training and mentoring services.
01
Marketing Strategy
Complete analysis and consultancy for defining a marketing strategy, which includes the draft of a strategic plan geared towards achieving your target objectives.
02
Consultancy
Consulting activities aimed at the implementation of marketing plan, including an analysis of existing internal team and external agency capabilities.
03
Project management
Defining and coordinating tasks dedicated to a specific project, including monitoring and reporting of the results.
04
Training
Targeted transfer of knowledge and skills used to improve the performance of one or more resources within the marketing team.
About me
Who is The Bespoke CMO?
I’m Giulia Nasini and I’m your fractional executive specialised in marketing that combines vision, creativity and pragmatism.
For over 15 years I have been working in the tech, insurance and automotive industries, based in Rome and London, and working across sales, marketing and communication teams. My last corporate experience was with Octo Telematics, in which I took the lead in managing a global marketing plan and budget, including high profile sponsorships with MotoGP and MotoE, activating title sponsorships at the Misano and Silverstone Grand Prix.
Alongside corporate branded events like the OCTO Global Summit and the OCTO Connected Forum, I also evolved the corporate brand and management all facets of their digital communication strategy.
Major marketing achievements
- Crafted a corporate phygital event with more than 80 thousand unique livestream viewers
- Activation of Title Sponsorship events within motorsport, consistently achieving more than 150% increase in brand visibility
- Built a global corporate event adv campaign generating a 500% increase in traffic to the website
- Achieved numerous awards, including the Interactive Key Award for a corporate website
I have worked with lot of agencies and partners globally, including Edelmann, Dorna Sport, Ducati, Pramac, The European House – Ambrosetti, ANSA.
Let’s start a conversation. Contact me in Italian, English or Spanish.
CORE COMPETENCIES
